PR

Brand trust takes years to build and seconds to weaponize. Increasingly, cybercriminals aren’t breaking into systems; they’re breaking into identities. By impersonating trusted companies through lookalike domains, fake apps, or cloned websites, attackers turn logos, tone, and messaging into tools of deception. For communications and marketing leaders, this isn’t a technical footnote. It’s a reputational flash fire that spreads faster than your crisis comms team can respond. A

How to leverage free energy events, like Cybersecurity Awareness Month, to create compelling campaigns.